Introducing SEO Ranking Factors – What will make me top? Or more precisely “Exactly what are the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in Search engine optimization, from clients to agencies, needs and wants to know. So let’s work through some answers.
Unfortunately, the quantity of individuals who can definitively answer these questions by concisely explaining the numerous factors, and exactly how they work with one another, is strictly confined to the engineers who work for the search engines.
However, through combining the knowledge of the authors, the review team and disclosure from the major search engines and expert commentators, we have compiled a thorough list of the most basic factors which determine position in the listings.
What determines ranking position within the natural listings?
The position or ranking inside the natural listings for a particular key phrase is dependent on a search engine’s ranking algorithm.
For that search query entered into the major search engines, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page’s text content and its context (which can be indicated by links using their company pages and sites).
Each internet search engine has a different set of algorithms developed by engineers who make an effort to make the best relevance for its users.
However, the ranking of natural listings has evolved being a science in the last ten years, based upon an even longer history of document indexing and retrieval history. As with every sciences, there are fundamental principles which apply. So to deliver relevance search engines like google tend to use common internet search engine ranking factors.
Enough with all the science: get with the ranking factors…
We are going to soon enough. But before we all do here’s anything to the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
In the last few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. There is however no need for any smoke or mirrors. If your agency refuses to disclose its methods to afterwards you our advice will be to proceed. Immediately!
Inspite of the mystique perpetuated about SEO it isn’t terribly hard to grasp the concepts. The difficulty lies in managing keywords and optimization on the long term. Not in knowing the ranking factors.
Who inside my organization has to know relating to this stuff?
It is vital for the technology team / agencies to know these ranking factors. It is also imperative that every content owners / authors / stakeholders understand how high quality content can improve search rankings. Authors must know which key phrases to use, otherwise you won’t possess a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. Actually let’s coin a phrase: ‘house strategy’. You should develop a ‘house strategy guide’ to your authors and editors.
So I can ditch my SEO agency, right?
It all depends, is definitely the honest answer. You might have the capacity to, however it is much more likely that the guide will inform your quest strategy, together with you making the calls. However you will still need somebody to manage it (either in-house or outsourced). Ultimately this informative guide to look marketing is approximately increasing ROI and maximising rankings, not about saving costs.
There remains a great requirement for solid, ethical SEO agencies. Management and optimization is surely an ongoing task. The larger your company / market / website, the bigger that task is going to be. High volume search-terms and intense competition signifies that applying specific optimization techniques is needed to rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is to acquire a high, stable and long-term presence on the top in the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes by yourself enthusiasm, as over-optimization is actually a leading reason behind online search engine penalties. Equally, reading this informative guide, you will be able to determine if your existing agency has ended-egging the SEO cake, or feeding you unsound advice.
Understand that search engine listings also use ranking penalties for websites / pages. They employ filters inside their algorithms that penalize websites for search engine spamming (including over-optimization of any hbfphu or non-natural links off their sites ).
Now for the six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of these six areas, those at the heart of online search engine ranking are success factors 2, 3 and 4. Why? Well, in case your pages usually are not included inside the index then you certainly cannot expect to gain any search engine referrals. Once included, outcomes are dependent on the mixture of on-page optimization and link-building.
Once we talk about link-building we’re mainly considering 3rd party links, but an excellent internal linking structure should be adopted within your own website/s. There are proven benefits.
The countless factors used by search engines like google to determine relevance can be simplified into the two most crucial elements which are required for good ranking positions.